2008 February Archive at Fahdi

Archive for February, 2008

5 Steps to Increase your Pagerank

Published

on February 28, 2008

. 0 Comments

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it’s not, but if it’s related to your website than you will be accomplishing two tasks at once.

You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

Remember the more links you have the higher your PR will be

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

Ezine’s will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

They are very easy to find, but can be somewhat difficult to obtain links from.

To find related websites, all you have to do is go to a search engine… say Google… and type in your subject. Maybe your website is based on ford mustangs.

You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail’s from people requesting links because they don’t see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.

Important note: When looking for link partners don’t just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn’t look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.

So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: mywebsite.geocities.com it’s page rank wouldn’t increase even though Google’s page rank is 10, it’s rank would still be zero because it would only have that one back link.

Online Ad Revenue Hits $21 Billion

Published

Fahdi

on February 26, 2008

in Advertising and Internet

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Spending up 25%

Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over the last revenue record of $16.9 billion in 2006 according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

Fourth-quarter revenues reached approximately $5.9 billion, making it the highest quarter ever reported and representing a 13 percent rise over the third quarter of 2007 and a 24 percent increase over the fourth quarter of 2006. All four quarters reported in 2007 include record level revenues.

“Interactive media continue their unabated growth,” said Randall Rothenberg, President and CEO of the IAB. “There is no media as measurable as interactive, and they provide products and services at the precise moment a consumer desires them. I applaud the industry on maintaining this extraordinary momentum of innovation, which has fundamentally changed the way we live today.”

“The record $21.1 billion year of interactive advertising is the culmination of consecutive record quarters throughout 2007,”said David Silverman, partner, PricewaterhouseCoopers. “The continued record growth evidences the importance and uniqueness of interactive media to both consumers and the marketers that are trying to reach them.”

The final third and fourth-quarter results for 2007 will be out in May 2008.

Yahoo Raises Limits On Excluded Keywords

Published

Fahdi

on February 25, 2008

in Internet and SEO

. 0 Comments

From 50 to 250 words

Yahoo says it has increased its excluded keyword limits from 50 to 250 to improve relevance in search results.

On the Yahoo Search Marketing Blog it explains what words types of keywords to exclude. “Identify the keywords that do not apply to your business but may be commonly used by potential customers.”

“If you are a travel company selling cruises exclusively to Acapulco, if you use the Advanced match type for the keyword ‘cruise,’ you may want to exclude keywords like ‘Caribbean’ and ‘Alaska.’”

Excluded words can be adjusted at the account level in the administration tab of your account. You can change excluded words at the ad group level in the Ad Group Settings Page.

On the Ad Group Settings page click on “Tactic Settings” and look for the “Excluded Words” feature. Clicking on “Excluded Words” will open the entry field. Type in your excluded words without any commas or semicolons and then click “Save Changes” to finish the process.

Yahoo recommends considering adding excluded words to guide the right kind of searchers to your ads.

Ab lagan lagi… A very nice poem by Bulhe Shah

Published

Fahdi

on February 23, 2008

in Poetry

. 0 Comments

Hmmmm…….. today i am feeling very delighted and reading some very nice poems of Shah Saheb (Bullhe Shah). Here i am sharing a very romantic poem of “Baba Bulhe Shah”

Ab lagan lagi ki kareeye?
Na ji sakiye te na mareeye.

Tum suno hamaari baena,
Mohe raat dine nahi chaena,
Hun pi bin palak na sareeye,
Ab lagan lagi ki kariye?

Ih ahgan birhoN di jaari.
Koi hamari preet nivaari.
Bin darshan kaese tareeye?
Ab lagan lagi ki kareeye?

Bulhe payi museebat bhaari,
Koi kare hamaari kaari,
Ik ajihe dukh kaese jareeye.
Ab lagan lagi ki kareeye?

English Version:

I long for you, what can be done?
I cannot live, I cannot die.
I long for you.

Listen to my plea,
Night or day, I have no peace.
Not another moment can I exist without you.
I long for you, what can be done?

This separation-torment is unending!
Does anyone have a cure for it?
If I do not see him, how will I live?
I long for you, what can be done?

Says Bulha, I am in great distress,
O please find a remedy.
How can I endure such pain?
I long for you, what can be done?

Online Video Views Reach 10 Billion

Published

Fahdi

on February 22, 2008

in Communication and Internet

. 0 Comments

Google sites tops again

In December 2007 U.S. Internet users viewed more than 10 billion videos online and it was the busiest month for online video consumption since comScore, which authored the report, began tracking online video.

“December represented a considerably strong month for online video viewing,” said Erin Hunter, comScore executive vice president of media and entertainment. “With the writer’s strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content. It appears that online video is stepping in to help fill that void.”

Google Sites led again as the most watched U.S. video property in December with 3.3 billion videos viewed, grabbing 32.6 percent of the market share and gaining 1.3 percent share points over the previous month. YouTube accounted for over 97 percent of all videos viewed at the property. Fox Interactive Media followed with 358 million (3.5 %), trailed by Yahoo Sites with 340 million (3.4%) and Viacom Digital with 238 million (2.3%).

Overall, almost 141 million Americans viewed online video in December. Google Sites also had the largest online video audience with 79 million unique viewers, followed by Fox Interactive Media with 43.9 million and Yahoo Sites with 38.2 million.

comScore said that 77.6 million viewers watched 3.2 billion videos on YouTube (41.6 videos per viewer), and 40.5 million viewers watched 334 million videos on MySpace (8.2 videos per viewer).

Online viewers watched an average of 3.4 hours (203 minutes) of online video during December, 34 percent increase since the start of 2007. The average time spent watching a video was 2.8 minutes and the average online vide viewer watched 72 videos.

Sky Is The Limit For Suit Against Google

Published

Fahdi

on February 18, 2008

in Internet

. 0 Comments

Contractor accuses Google of idea rustling

A Google contractor thinks the search ad company stole his idea for Google Sky, a popular addition to the Google Earth product.

Jonathan Cobb believes Google took his idea. He would like to take $25 million as compensation for giving Google the idea for Google Sky.

“Whether you’re an astronomer or stargazer, Sky in Google Earth brings millions of stars and galaxies to your fingertips,” touted Google about the compelling views Sky provides for Google Earth users. Sky debuted in August 2007.

An InformationWeek report said Cobb claimed to have “presented, advanced, and refined the Google Sky concept and idea” beginning in 2006, via an internat Google Groups discussion.

“Defendant Google took the concepts and ideas originally presented by Plaintiff and, without any notice or credit being extended to Plaintiff, used them as its own,” the report said in citing the complaint. “…Such actions represent a violation of Defendant Google’s publicized corporate motto ‘Do No Evil.’ ”

It isn’t the only lawsuit Google will have to defend. A patent infringement lawsuit filed in the Eastern District of Texas claimed Google and Microsoft took liberties with a “Paid Search Engine Bid Management” patent owned by Paid Search Engine Tools LLC.

Microsoft and Google lawyers in the same courtroom? That should be fun to watch.

Yahoo Attracts Younger Users, Google Has Bigger Spenders

Published

Fahdi

on February 17, 2008

in Internet

. 0 Comments

18-24 year olds prefer Yahoo

Research firm Hitwise has put together an analysis that looks at the demographics that Yahoo Search attracts compared to the audience that Google draws for search by age group.According to Heather Hopkins of Hitwise Yahoo Search attracts a younger audience than Google. In the 18-24 year old category Yahoo received 19.33 percent of visits compared to the same demographic for Google, which received 17.91 percent.

In the 25-34 year old category Yahoo again captured a higher percentage of visitors with 23.13 percent compare to Google, which grabbed 20.37 percent.

When looking at the 45-54 year old group the results are the opposite. Google receives 20.07 percent of visitors in the 45-54 year old group while Yahoo in the same age group pulls in 17.97 percent of visits. The same thing is true in the 55 and over age group. Google draws 18.72 percent of visitors while Yahoo receives 17.23 percent.

When it comes to spending online Hopkins concludes, “The groups over-indexed on Google.com relative to the online population - are those that are among the most likely to have spent more than $500 online. This indicates that Google users are more likely to be big online spenders.”

Source: Hitwise.com

Add Keywords (meta tags) in your HTML Pages

Published

Fahdi

on February 16, 2008

in Internet and SEO

. 0 Comments

Many search engines use keywords (meta tags) to index sites. Keywords (meta tags) are an extremely important tool to ensure that your pages appear when someone uses Google, Yahoo! or another search engine.
You will add Keywords (meta tags) under the head of your HTML pages. there is the two common types of meta tags.
EXAMPLE:

In the example above, you can see the beginning of the page’s “head” area as noted by the HEAD tag — it ends at the portion shown as /HEAD.

Meta tags go in between the “opening” and “closing” HEAD tags. Shown in the example is a TITLE tag, then a META DESCRIPTION tag, then a META KEYWORDS tag.

Defending Your Website Against Unjust Ranking Penalties

Published

Fahdi

on February 14, 2008

in SEO

. 2 Comments

In the past many Google penalties were blatantly obvious. You either got traffic or you did not. But as time has passed penalties are getting blurrier, meaning your site can be penalized and still get traffic from Google.

Some traffic reductions are due to competitive market forces, some are due to algorithm changes, some are due to automated filters, and some are due to penalties. If you are new to the market (and in some cases, even if you are experienced) it is hard to know which problems, if any, are holding back your ranking potential.

A friend just told me about how his Google traffic went way up after he spoke with a Google engineer, but he didn’t want to talk about it publicly. I wonder how many other people are just like him, but don’t speak about it or don’t know they are penalized? And then I think back to the ban of the official AdSense blog, Brian Clark’s PageRank hit, and Sugar Rae’s ranking woes, and have come to the conclusion that spam fighting has become more of a shoot first and ask questions later game. They do not make a lot of mistakes, but when your site is just a number, it hurts pretty bad.

From a marketer perspective this shoot first shift is an important one which requires a few things of online publishers hoping to keep their businesses profitable:

• Track your traffic using analytics tools, such that you know if/when something goes wrong, can prove it with hard stats, and can research it more specifically.

• Publish at least 2 or 3 sites in different markets to give yourself additional data points on whether the issue is site specific or not.

• Use public relations and viral link marketing where you once used link buys. If you are still renting links try to make them covert, and offset them with many natural links.

• If possible package your offering as a service, so that you can justify charging recurring, and/or create an affiliate program. These make your income less reliant on search engines.

• If nobody cares that the site is missing there is no harm nor foul. Build up enough social significance that you can cause enough noise if/when something goes wrong such that Google gets enough blowback to fix the issue quickly.

Archive for February, 2008

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